native spec campaign
The Assignment:
create a spec campaign for native deodorant brand.
THE idea:
360 campaign project
January 2023
Designer
Hannah popp
Copy Writer
Covey Holmes
Art Director
Anna rissanen
Gen Z is done with personal care that doesn’t care about their ingredients. No sulfates. No parabens. No animal testing. Native is completely non-toxick.
ACTIVATION
tired of giving your friends or loved ones the ick? come bring in your toxic traits or old products to trade for new solutions. everyone will receive non-toxic native products, and PERSONALIZED gifts according to your icks. got a phone holster? here’s some pants with bigger pockets. own navy sheets? here’s set of neutrals. together we can work towards an ick free society.